by Scott McIntyre on Thursday, December 10, 2009
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Lee Aase
For those of you who are not familiar with Lee, he is a pioneer of hospital social media. When others were breaking social media ground with shovels, Lee fired up a front-end loader and has been plowing the way ever since. While Lee is understanding about hospitals hesitating on social media, he has little patience for those who suffer from paralysis by over-analysis, as he discussed in this recent interview:
“Don’t let strategy become an excuse for inaction. Often organizations wait to become involved in social media until they have thought through every imaginable scenario, and that’s fine, to a point. But too frequently they go way beyond due diligence to a social media form of hypochondria or paranoia.”
Just as important, most social media tools come at virtually no cost:
“If you spend any money to communicate with employees or customers, why wouldn’t you take advantage of free tools that help you do it better?”
The IHA Social Media and Health Care Conference is going to be a full-day of excellent presentations from Lee Aase and others who will introduce you to social media, help you understand how it impacts health care and how your hospital can benefit, show you how to measure results and give you the opportunity to hear from hospitals that have stepped boldly into this new frontier.
Register now while space is still available!
by Scott McIntyre on Wednesday, September 23, 2009
Iowa is well represented among the Top 50 Hospital Blogs that was pulled together by Nurseblogger. The 50 blogs includes categories for hospital blogs as well as blogs from children’s hospitals, specialty hospitals, hospital work-related, hospital associations, hospital CEOs, hospital patients and companies and organizations related to hospitals.
In Iowa, Knoxville Hospital and Clinics was listed among the best hospital blogs. The blog penned by Todd Linden, CEO of Grinnell Regional Medical Center, is also listed, and so is IHA’s blog.
As for Nurseblogger…well, we’re not exactly sure who or what this is, although it seems to have something to do with helping nurses earn their bachelor’s degrees. But they do seem to know health care and good hospital-related blogging when they see it.
by Dan Royer on Monday, August 17, 2009
A lot of hospitals are entering the social media space, including hospitals in Iowa. IHA is working diligently to bring best practices and examples to our hospitals, but there are also great resources out there from other groups as well.
One such resource, being provided by HIMSS (Healthcare Information and Management Systems Society), is an upcoming webinar that will teach participants about how M.D. Anderson Cancer Center created its new Web strategy and presence.
Part of the discussion will focus on the transformation M.D. Anderson made from a managing a largely information-oriented Web site to a focus on customer interaction and transactional capabilities.
Webinar Details
August 20, 2009
1-2 p.m. CST
Read more about the webinar plus find registration details on the HIMSS Web site.
Learning Objectives
- Identify the key drivers, business objectives and business value of a new Web strategy.
- Describe the process for developing the new strategy and business case.
- Describe the type of services and technology solutions planned for the revamped Web presence.
Presenters
- Alan Powell, Director, Internet Services, M.D. Anderson Cancer Center
- Sue Sutton, RN, PhD, President/CEO, Tower Strategies
- John Foster,Vice President of Business Value Services & Healthcare Business Development, Oracle
Cost
There is no cost to attend this webinar.
by Dan Royer on Wednesday, July 22, 2009
There are several new additions to IHA’s list of Iowa hospitals using social media.
- Mercy Medical Center – Sioux City is on Twitter and Facebook
- Humboldt Hospital has a blog
- Pella Regional Health Center is on Twitter
- Crawford County Memorial Hospital is on Twitter
- Great River Medical Center is on Twitter
- Story County Medical Center is on Twitter
This latest wave brings a flurry of tweets, increasing our totals to 13 hospitals in Iowa using Twitter.
How do you see hospitals being able to use social media?
Are these hospitals doing things right? Could they be doing things better? If your hospital was on Twitter, Facebook or somewhere else, what would you expect of them?
IHA is interested in hearing your thoughts and I will continue updating the list of Iowa hospitals using social media to keep everyone informed.
There are several new additions to IHA’s list of Iowa hospitals using social media.
- Iowa Health – Des Moines, Des Moines, has launched three pages on Facebook:
- Knoxville Hospital and Clinics, Knoxville, launched a blog and is on Twitter
Of nine Iowa hospitals implementing some form of social media, Twitter seems to be the dominant tool for getting started. Facebook pages come in at a close second and hospital blogs are third.
What do you want to know about social media?
I will continue updating IHA’s list of Iowa hospitals using social media to keep everyone abreast of hospital efforts, but what else would you like to know about social media?
Part of my responsibility at IHA is to be an educator in marketing web strategy, so I’d love to address any questions or concerns you may have.
