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Thursday, 3:30 p.m.

IHA Annual Meeting 2010

The 2010 IHA Annual Meeting is now officially adjourned.  The Iowa Hospital Association would like to thank everyone who attended and to the presenters who helped provide everyone with very insightful information that will undoubtedly be put to use in hospitals all across the state.

Future IHA Annual Meeting dates:
– October 4-6, 2011
– October 9-11, 2012
– October 8-10, 2013

Thursday, 12:00 p.m.

Just because it’s the last day of the conference does not mean that things are any less busy. Here’s a quick photo recap of some of the highlights from the morning sessions.

IHA Annual Meeting 2010

Another great group of Iowa Hospital Heroes were awarded this morning giving attendees the chance to see and be inspired by the great work these individuals have as evidenced by their courage, compassion and commitment to their communities and to the health care industry.

IHA Annual Meeting 2010

Lee Woodruff provided a pleasant but emotional start to the day’s events.  Points of her story still proved to be very emotional as Woodruff found herself getting choked up a couple times.  But much of Lee’s presentation provided uplifting and encouraging words of hope that captivated the audience throughout the whole session.

IHA Annual Meeting 2010

Several individuals were presented with a 2010 “Shining Star” award during the Auxilian/Volunteer/CEO Luncheon Program.  These individuals were recognized for the selfless contributions they give to their hospitals.  In a lot of ways, Iowa’s hospitals would not be what they are without them.

Thursday, 10:30 a.m.

IHA Annual Meeting 2010

Have you been ROCK’d yet? Be on the lookout for IHA staff as they hand out these “Random Occurrences of Conference Kindness” gifts to anyone and everyone in attendance.

Thursday, 8:00 a.m.

Kicking off the final day of the 2010 Annual Meeting, IHA will recognize this year’s Hospital Heroes in a special awards ceremony.  These awards are meant to recognize individuals in Iowa’s hospitals that go above and beyond in their work for the benefit of patients and the health care industry.

The final keynote speaker, Lee Woodruff, will present “Life Changes in An Instant” a heartfelt account of how her own life changed in an instant when her husband, newly-appointed ABC news anchor, Bob Woodruff, was critically injured by a roadside bomb while he was covering the war in Iraq.  The combination of Lee’s thought-provoking presentation and the accomplishments of Iowa’s Hospital Heroes will undoubtedly strike a note with attendees as they begin the day.

The following tracks will be having breakout sessions today beginning at 10:30 a.m.:

– Partnering for Effective Governance
– Legal and Regulatory Bulletin
– Successfully Pursuing Quality
– Auxilians and Volunteers: The Gifts of Selflessness

Wednesday, 4:30 p.m.

Wrapping up the day’s sessions and events, Amber Hawk, Teen Volunteer Coordinator, Jennie Edmundson Hospital, Council Bluffs, discusses what she took away from the philanthropy track, “Foundations: Succeeding in a Connected World.”

Wednesday, 4:10 p.m.

Congratulations to Vance Jackson, CEO, Hancock County Memorial Hospital for winning a brand new Apple iPad as the CEO Gift Prize (sponsored by Flad Architects and Morgan Hunter HealthSearch).

Following the final sessions of the day will be the House of Delegates meeting (for IHA Voting Delegates only) at 4:30 p.m. in the Cedar Rapids/Council Bluffs room, followed by the Chair’s Celebration at 5:30 p.m. in the Iowa Ballroom.

Now it’s your turn. What have you thought about Annual Meeting so far? If you’re an attendee, what sessions have you been to and what did you take away that will be of use back at your own hospital? Leave a comment on this blog post or on Twitter using the hashtag, #iha2010am

Wednesday, 3:00 p.m.

At the second day of the IHA Annual Meeting, Jim Wallis and Ted Townsend were definitely on the same page.  Wallis, an internationally known commentator on politics, religion and ethics, opened the day as the Cordes/Ramsey Keynote speaker.  Townsend, CEO of St. Luke’s Hospital in Cedar Rapids, had his own session after lunch.

Wallis spoke on the “new normal” our nation should be pursuing as it begins to see the light at the end of the recession – a normal focused on stakeholders (as opposed to shareholders) and community (as opposed to cash flow).

On its face, Townsend’s presentation appeared to be a heavy dose of health care business, hinging on the workings and benefits of hospital collaboration.  But for those who attended Wallis’s thought-provoking speech, some of the key themes were echoed in Townsend’s presentation, particularly in his overarching question: “How do we use this opportunity to improve care for our patients, the health of our communities and the overall health care system?”

The “opportunity” is health care reform, which, of course, some see as a challenge or a burden – but definitely not an opportunity.  It was similar to Wallis’s observation about the economic recession – that it too represents an opportunity, a chance to revive “old” values and ask new and better questions about what really matters.

For Wallis and Townsend, what really matters is the community.  Both see communities as the most fertile ground for change, primarily because of shared values (and, as Townsend pointed out, because at the end of the day, health care is “local.”)

As with anything under the health care umbrella, there is much more to the ideas offered and analyzed by these two speakers.  But it was interesting how Wallis’s vision of a “new normal” appears to already have strong roots and rapid growth in Iowa, as illustrated by the community-based collaboration among the Cedar Rapids hospitals.

So, to restate Townsend’s question, how do we make the best use of this opportunity?  His answers were spot on: through shared aims, cooperation, transparency and, above all, trust.

Those are certainly concepts Jim Wallis could latch onto.  Perhaps the next time he is in Iowa, Wallis can tour our hospitals in Cedar Rapids and elsewhere and see a “new normal” in action.

– Scott McIntyre, Director of Communications, Iowa Hospital Association

Wednesday, 2:35 p.m.

IHA Annual Meeting 2010

The Annual Meeting Tradeshow sporting high traffic in between each breakout session of the day.

Wednesday, 2:15 p.m.

Hospital CEO’s are urged to take advantage of the free professional portrait booth, provided by Baby Bella Photography.  The portrait room is next to the Registration Desk and is open until 3:15 p.m. today.   The following picture is of Mike Myers, CEO, Veterans Memorial Hospital (Waukon) when he had his taken earlier this morning.

IHA Annual Meeting 2010

Wednesday, 1:40 p.m.

Ted Townsend, FACHE, President and CEO, St. Luke’s Healthcare (Cedar Rapids) just completed his session, “Payment Reform: Defining Value.” Here are some of the highlights featured on IHA’s live Twitter coverage of the session.

iowahospital: Ted Townsend: Berwick believes the federal government cannot reinvent health care — it’s up to communities #iha2010am

iowahospital: Ted Townsend: 2008 CR flood underscored benefits of hospital collaboration #iha2010am

iowahospital: Ted Townsend on Governing the Commons: Rural health care means fragile infrastructure — not a lot of redundancies #iha2010am

IHA will continue to post live updates from various sessions at this year’s Annual Meeting.  Stay updated on what’s being said by following @iowahospital on Twitter and keep the conversation going by using the conference hashtag, #iha2010am.

Wednesday, 10:00 a.m.

Jim Wallis just completed the Cordes/Ramsey Keynote presentation this morning.  Wallis is the best-selling author of the book Rediscovering Values, On Wall Street, Main Street and Your Street and is a renound expert on values, morality and theology.  He has particular interest in how values and ethics play a role in politics as well as their role in the marketplace.  He argues in his book, and as the title suggests, that the forces of greed and risk have guided the market and those who control it in the wrong direction – and that in order to get back on course, there must be a rediscovery and realignment of principles, values and ethics in business, politics and at home.

Wallis shared several stories of his encounters with global captains of industry and the opportunities he’s had to provide guidance and counsel on issues of ethics.  In large part, Wallis discussed the need for  a “new normal” in America – because if the economic crisis has though us anything, he says, it’s that we don’t want to go back to where we were.

He stated that he relies on the principles he was tought by his mother, simplicity, patience, humility, modesty and stewardship, and to be conscious of Mahatma Ghandi’s 7 deadly social sins.

Wallis insists that we can all play a part in the economic recovery; and that by making small changes in each of our practices can aggregate into major shifts in society.

IHA Annual Meeting 2010

Wednesday, 8:30 a.m.

Day two has arrived!  IHA is expecting this to be the busiest day of the conference.  Several events have taken place ahead of the keynote session including the ACHE breakfast & IAHL Annual Meeting, FPIH Breakfast and the IHA Health Care Leadership Certificate Ceremony.

The IHA Annual Meeting Tradeshow kicked off at 7:30 a.m. and has already seen a decent amount of traffic from attendees awaiting the start of the day’s sessions.  If you are unable to attend the conference but still want to see what vendors are presenting at this year’s Annual Meeting, a virtual tradeshow has been made available on the IHA Annual Meeting website.  Images from this year’s tradeshow will be uploaded to the blog later today.

Coming up at 9:00 a.m. is the Cordes/Ramsey keynote session, “Rediscovering Values: On Main Street, Wall Street & Your Street,” presented by Jim Wallis.  Wallis is a best-selling author, public theologian, speaker and international commentator on ethics and public life.  His keynote address will focus on how hospitals can lead the way in sustaining values in the new health care reality.

Tuesday, 4:00 p.m.

IHA Annual Meeting 2010

Lee Aase, Director, Mayo Clinic Center for Social Media, presenting “Making the Social Media Revolution Work” during the final breakout session for Tuesday.  Aase discussed Social Media’s role as the defining communications trend for the third millennium in comparison to Guttenberg’s printing press and it’s role as the defining communication trend in the second millennium.

Aase also stressed to hospital attendees that a virtual conversation is already happening on the Web, it’s just a matter of whether or not hospitals will choose to participate.  Examples, both serious and lighthearted, were provided to show what implications social media interaction can have on a hospital’s brand and relationship with its community.

The issue of hospitals blocking social media was also a topic of the presentation. Aase pointed out that blocking social media in the workplace isn’t a viable long-term option for hospitals because of smartphones such as the iPhone becoming more prevalent.

Tuesday, 2:30 p.m.

The final breakout of the first day is coming up at 3:00 p.m.  Attendees will be sitting in on the following sessions:

– T13: Making the Social Media Revolution Work
– T14: Health Care Reform and Your Employee Benefits
– T15: The Engaged Organization! Giving Back to Our Community
– T16: Recruiting Physicians to Iowa

Attendees can pick up a pocket agenda from the tables next to the registration desk.  All session handouts, agendas and session info is available on the IHA Annual Meeting website.

Tuesday, 1:30 p.m.

Samantha Boyd, Director of Communications & Employee Relations, Story County Medical Center (Nevada, IA) discusses what she took away from Ross Goldberg’s presentation, “Restoring Public Trust: The Ultimate Challenge.”

Tuesday, 11:15 a.m.

David P. Lind and Mark J. Becker, of David P. Lind and Associates, just finished a tremendous track educating hospital human resources staff on what to plan for, and metrics to consider while working towards implementing the new health care reform law.  Not only will the law affect hospitals as providers of health care services, but with hospitals oftentimes being the largest employers in their counties, changes to health insurance and benefit structures have an enormous impact on hospitals and staff.  Mr. Lind showed several charts illustrating premium increase projections over the next 10 years, as well as how the new tax on “cadillac” plans could affect employers.

Mr. Becker reviewed the steps that employers are taking to be successful under health reform including re-evaluating their current insurance. He focused on trends in benefit offerings across employers of all sizes and the realignment that many of them are attempting in reaction to the new law.   Later today, Susan Freed, with the Davis Brown Law Firm, will discuss this topic in more detail, specifically regarding how insurance plans themselves could change in the coming years and how employers should be preparing.

Tuesday, 8:50 a.m.

IHA Annual Meeting 2010
The hustle and bustle of the Annual Meeting registration desk.

Tuesday, 8:30 a.m.

The Registration Desk is now open. Attendees have been filing in steadily since approximately 7:30 a.m.  The first keynote speaker, Steve Uzzell, will be presenting in the Iowa Ballroom on the 2nd floor at 8:45 a.m.  Uzzell’s presentation is entitled, “Open Roads, Open Minds: An Explorations of Creative Problem Solving” and will focus on how individuals can harness what he calls “the Spirit of the Open Road,” in every day life as a way of overcoming life’s challenges.

Coming up after the keynote, attendees will be breaking out into sessions for the following tracks:

– Connecting with the Community
– Creating Tomorrow’s Hospital Workforce – Today
– Defining High Performance
– The Physician Perspective on Reform

IHA staff track managers will be tweeting from various sessions throughout the conference. You can keep up with everything that’s going on here throughout all three days as well as on Twitter by using the official hashtag: #iha2010am.

Because it’s not possible to see and do everything during the three days of Annual Meeting (October 5-7), IHA will feature a number of social media offerings, giving everyone a chance to catch more of the conference online both during and after the event.

Each day of the conference will have its own ‘Live Blog’ post dedicated to publishing new updates as they happen.  Expect to see information relative to the various tracks being offered as well as photos and videos from Annual Meeting activities.

Simply visit throughout the day and click on the Live Blog post for that day at the top of the page. Refreshing the blog post throughout the day (or returning to the site) will display any new content that has been published since the last viewing.

Of course, the only way for it to be fully successful is if everyone joins the conversation, makes comments and provides feedback. For conference attendees, all of this is possible at the Social Media Station located on the third floor of the Des Moines Marriot Downtown, across from the Annual Meeting registration desk.

Individuals are also encouraged to keep the conversation going on Twitter by using the official conference hashtag, #iha2010am.