On June 10, IHA hosted the Social Media and Health Care conference in Des Moines. First up to present for the day was Lava Row, a Des Moines-based social media consulting firm that specializes in helping its clients understand the ins and outs of social media and how to drive results in this emerging realm of marketing and communications.

Nathan Wright, founder of Lava Row, took a few minutes to chat with IHA about some of the hot topics involving social media and health care as well as provide some tips hospitals can use as they begin the process of implementing social media as part of their full marketing strategy.

YouTube link: http://www.youtube.com/watch?v=9gPO8CefR6Y