A lot of hospitals are entering the social media space, including hospitals in Iowa. IHA is working diligently to bring best practices and examples to our hospitals, but there are also great resources out there from other groups as well.

One such resource, being provided by HIMSS (Healthcare Information and Management Systems Society), is an upcoming webinar that will teach participants about how M.D. Anderson Cancer Center created its new Web strategy and presence.

Part of the discussion will focus on the transformation M.D. Anderson made from a managing a largely information-oriented Web site to a focus on customer interaction and transactional capabilities.

Webinar Details

August 20, 2009
1-2 p.m. CST

Read more about the webinar plus find registration details on the HIMSS Web site.

Learning Objectives

1. Identify the key drivers, business objectives and business value of a new Web strategy.
2. Describe the process for developing the new strategy and business case.
3. Describe the type of services and technology solutions planned for the revamped Web presence.

Presenters

• Alan Powell, Director, Internet Services, M.D. Anderson Cancer Center
• Sue Sutton, RN, PhD, President/CEO, Tower Strategies
• John Foster,Vice President of Business Value Services & Healthcare Business Development, Oracle

Cost

There is no cost to attend this webinar.